News

 The Bella Vie team are thrilled to see the latest on-pack promotion showcasing in independents nationwide.

Bella Vie, the rosé wine with a partylicious twist, has teamed up with Universal to offer ladies the chance to get their hands on a copy of the newly released hilarious chick flick Bridesmaids, as well as the opportunity to win a trip to the Big Apple with three friends. Details of how to win are on those lovely pink shiny neck collars developed by the Positive Team.

Our Currys Cash for Goals campaign picked up yet another award in October – an ‘Order of Merit’ in the Globes – the only worldwide award platform  for Marketing Agencies. 

 This certificate will sit very nicely indeed alongside the 2011 IPM Gold Award we picked up in April this year….. Euro’s next…..

‘The red car and the blue car had a race.’

Seven Orange call centres on the grid, the final race of the Orange season held virtually on Xbox at 5pm on a Friday (cue ‘The Chain’ on the iPod) and the three lap Monza Formula One challenge is green lighted! 14 top sales agents all competing against each other for the Formula One reward of a lifetime.

This most recent incentive for Orange home broadband, resulted in two hard working, highly skilled and excited call centre agents heading to Monza (in real life) for the actual event itself!  Fast cars, a fancy hotel, circuit side seats and two days off work – a highly coveted and aggressively competed for, prize.

August, traditionally a slower month for call centres, was transformed into the best month of the year as a result!

For more info on sales incentives for Orange and other clients, please call Annie Lord on 020 8744 4350 or annie@positive-thinking.co.uk

When the most avid football fan flirts with the idea of the greatest eleven or music fanatic fantasises about the ultimate collaboration some names are frequently discussed. In Keith ‘The Teeth’ Chamarette Group Positive had their very own Booby Moore, with unwavering leadership skills and the ability to grind opposition into submission with lengthy, accurate answers. In true selfless fashion he appointed himself captain and set about assembling one of these very ‘Dream Teams’ in preparation for the IPM Pub Quiz under the guise of Don Draper’s Dad’s Dog’s Dead.

With his expert knowledge of every muscle head since Hercules Keith chose Positive’s very own heart throb, Monsieur Mostofi, as the team’s secret weapon. He was used to devastating effect as he caused a state of paralysis amongst female quiz goers that seemed to be giving us an advantage until it was noted that the tactic had backfired and was affecting the concentration of our very own. Once we had blindfolded Belle and Flo the team came together to produce round after round of high performance quizmanship. Flo brought youth and exuberance to the team and also remembered to bring a pen which she put to good use. Unfortunately our pen and knowledge could not compete against ‘Team Google’ who Belle spotted conducting a dirty campaign throughout. Strangely, not even the knowledge of Mr. Morrell was a match for this Google and when they were announced eventual winners we left The Railway Tavern safe in the knowledge we hadn’t won the quiz but we were all thoroughly nice people.

Lindeman’s Wines have recently launched their new Wine & Book Club concept online with a little help from our Digital and Design creative teams. Positive by design were asked to help with some press media to help raise awareness of the Club and also Lindeman’s attendance at the ETC Home and Garden show. We delivered the following concepts with a 24hour turnaround, cheers!

Kikkoman Soy Sauce has recently launched a series of short flash spots on the London underground as part of a new brand awareness campaign for its premium
soy sauce.

Using the new +K creative Positive by design created a series of campaign elements from trolley media, press ads to underground digital escalator panels.

STIR FRY +K

CHICKEN +K

FISH +K

STIR-FRY +K

The programme is part of an ongoing campaign to raise awareness of Kikkoman Soy Sauce as a premium cooking sauce and not just a condiment sauce.

The DEP’s were a great example of  our Digital and Design creative teams working together to bring the new Kikkoman ‘+K’ proposition to life.

Reed Exhibitions have awarded yet another exhibition to Positive by Design. Following on from the success of the Pro2pac exhibition creative work(a bespoke packaging exhibition), the team -led by JP –landed a rather sexy brief for the International Jewellery show in London.

Global creative campaigns present unique challenges.

Atlas is our new and innovative solution to these myriad challenges.  Interacting with all stakeholders through the briefing, concept and development debates and processes, providing input and editing opportunities for all, maintaining control for the budget/project holder.

This transparent solution delivers faster, better and cheaper.

FASTER – with instantaneous ‘group’ communication on-line.
BETTER – with local nuances embraced whilst Global creative integrity maintained.
CHEAPER – created, designed and edited centrally, printed and distributed in local markets where commercially favourable

Creating a new brand and product portfolio in just two weeks is a tall order, especially aboard Oasis of the Seas, the world’s largest cruise ship! We thrive on challenge though, and Royal Caribbean was delighted with our photoshoot. A great example of agency and client working (and playing) hard together.

Just a few of the images we created: